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Tactics for Content Re-Use
You might have realised how resource intensive content creation is. There is no hope for economies of scale, unfortunately. However, there are a few things you can do to reduce the costs of content. First, you can use your attention and research time to create more content. Second, you can make your content live longer. […]
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Let Readers Discover Your Publication’s Personality
At first, I used Paper.li simply as an aggregator of links from all the people I followed. Of course, to an outsider, the group of people I follow looks random. No wonder I am the only regular reader of my first paper. To experiment further, I made another paper about content strategy. I thought that […]
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Content Marketing for Small Businesses
Content marketing is the buzzword of the week. Yet, it has always existed: under different names, spread by different means. When a farmer talks with his customers about the compared merits of different crops on the market floor, it is content marketing already. He helps his customers make better sense of the world in a […]
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Context-free content: new challenges for publishers
Publishers used to control the way content was experienced. Designers read and put content in tailored layouts. Content was produced and laid out for consumption on paper and later on desktop computers. The experience could be controlled but the content landscape is changing. First, an ever expanding portion of audiences access content through mobile devices. […]