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Un bon profil LinkedIn en peu de temps
Votre profil LinkedIn est votre représentant professionnel en ligne. Pendant les recherches d’emploi, avant les réunions et à fortiori avant les élections, les gens peuvent vous y chercher. Lorsqu’ils ont besoin de quelque chose et qu’ils doivent parler à quelqu’un de leur réseau, ils y effectuent une recherche également. Il est donc très important qu’il […]
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Refaire mon site internet
Au fil du temps, un site internet peut se retrouver négligé, ne plus être à jour, ou simplement devenir inefficace à cause de changements dans votre offre, votre stratégie ou celles de vos concurrents. Refaire son site internet ne veut pas forcément dire recommencer à zéro. Parfois, lui prêter une attention nouvelle et faire quelques […]
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Kick and Ban
Yesterday, a Twitter employee made the account of Donald Trump disappear for 11 minutes. Twitter’s reaction showed the world how fucked up the company still remains. The incident and their response was a welcome moment of respite in a very long and strenuous nightmare. Earlier today @realdonaldtrump’s account was inadvertently deactivated due to human error […]
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Facebook Ads are getting too expensive: letʼs diversify traffic sources
Facebook is getting ready to squeeze harder on the udders of its advertisers. Facebook tests changes to the News feed that make organic reach fall. Under this new plan, access to people’s main News feed will be reserved for friends, family and paying advertisers. Other publications will be relegated to the « Explore » feature which is […]
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Mastodon, décentralisation et pluralité pour le vivre ensemble
Mastodon est un nouveau réseau social fédéré. Les différentes installations de Mastodon (aussi appelée « instances ») sont sur différents serveurs et sont gérées par des personnes ou des organisations différentes. Les utilisateurs créent des comptes sur des instances publiques. Ils peuvent suivre des utilisateurs (comme sur Twitter) qu’ils soient sur la même instance ou sur d’autres. […]
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Should Academics Try Twitter?
Yes. Absolutely. According to this tongue-in-cheek chart. No, but seriously. You absolutely should — at least — try it. Academic Twitter explained. Courtesy of @sylviaduckworth. pic.twitter.com/zTIHv5IptW — Shit Academics Say (@AcademicsSay) September 24, 2016 (Thanks, @amisamileandme for forwarding this chart to me) At the beginning of August 2016, a Guardian article written by an anonymous […]
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A brief history of social media
Technology might change and forms of communication might shift but, at its heart, social media is based on basic human impulses of sharing. Social media platforms are a space — most often extremely public — set up to share. Sharing interests. Sharing insights. Sharing questions to get answers or more interesting questions. Sharing to make […]
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Cutting corners on social media management
I’ve been a part-time social media manager for a long time now. Other responsibilities and tasks have always made it hard to focus on the social media side of things. This is far from ideal. The stakes are high, opportunities to embarrass yourself and your organisation are plenty. There are opportunities to be seized and […]
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Twitter keeps the burden of moderation on users
The Buzzfeed piece about Twitter abuse that makes the rounds since last Thursday proves to be a very interesting read. The way the abuse problem has been left to fester is infuriating. So much so that while reading I took notes. Notes laced with profanity. Here are a few thoughts. Free speech radicalism is an […]