Étiquette : Social media management

  • Cutting corners on social media management

    I’ve been a part-time social media manager for a long time now. Other responsibilities and tasks have always made it hard to focus on the social media side of things. This is far from ideal. The stakes are high, opportunities to embarrass yourself and your organisation are plenty. There are opportunities to be seized and […]

  • Event promoting tweets require forethought, time and a well staffed team

    Many event organisers want high-level promotion to raise attendance. They often turn to social media to promote. The tweet below is densely packed with information about « Content Marketing World 2016 ». It is designed to entice the @CMIContent account’s followers to register for the conference but also to encourage the featured speaker to promote their talk. […]

  • Introduire une stratégie médias sociaux B2B

    Les médias sociaux continuent leur entrée dans les entreprises B2B. D’une part, les employé·e·s participent de plus en plus aux médias sociaux en ligne. D’autre part, les clients utilisent les médias sociaux pour en apprendre plus sur leurs fournisseurs. Une stratégie médias sociaux s’impose pour les entreprises B2B. Déni impossible: une stratégie médias sociaux B2B […]