Who is responsible for staff profile pages?

Team member profiles or biographies can be found on many organisations’ sites. For most of them, employees are the best resource and, also, the best ambassadors. A college, for example, must have visible teaching staff members to attract students and funders as well. Worth it? There are, obviously, exceptions. A few companies like Brain Traffic… Continue reading Who is responsible for staff profile pages?

De la difficulté dʼarticuler des buts pour les projets de communication

Il est souvent très difficile de parvenir à l’articulation d’un objectif pour un projet comme un site web ou une campagne réseau sociaux. La communication dans ces médiums est encore trop souvent vue comme un travail d’emballage et de transport: un souci technique — de l’IT. Ainsi, la question des objectifs semble absurde. L’objectif est… Continue reading De la difficulté dʼarticuler des buts pour les projets de communication

One-person web teams are cheap not inexpensive

Single-person web teams might seem like a great bargain but they’re not. They tend to become stuck in a content uploader role which is bad both from an HR and day-to-day business perspective. When discussions and collaboration happen in another realm, the one-person web team only gets e-mails with attachments or content copy-pasted for immediate… Continue reading One-person web teams are cheap not inexpensive

Event promoting tweets require forethought, time and a well staffed team

Many event organisers want high-level promotion to raise attendance. They often turn to social media to promote. The tweet below is densely packed with information about “Content Marketing World 2016”. It is designed to entice the @CMIContent account’s followers to register for the conference but also to encourage the featured speaker to promote their talk.… Continue reading Event promoting tweets require forethought, time and a well staffed team

How to Inventory Your Content Warehouse

"Clerk in a Stock Room" by Alfred T. Palmer

Remember when I said to treat your content like a product? Now is the time to take practical steps. Your website is like a warehouse: full of treasures. To bring those treasures into your shop window, you need to know what you have and where it’s stored.You have created lots of content as advised in… Continue reading How to Inventory Your Content Warehouse

Churning Content Without a Plan is Gambling

"Roulette wheel" by Håkan Dahlström

Recently, I have been writing about content consumption a lot. A comment by Therese Torris drew my attention to the causes of the avalanche of content we are struggling to live with. It might appear as though our content environment rewards the churning of low-cost branded content. She calls this “Content Inflation”. However, we can point out an alternative route. Organizations who produce… Continue reading Churning Content Without a Plan is Gambling

Tactics for Content Re-Use

You might have realised how resource intensive content creation is. There is no hope for economies of scale, unfortunately. However, there are a few things you can do to reduce the costs of content. First, you can use your attention and research time to create more content. Second, you can make your content live longer.… Continue reading Tactics for Content Re-Use

Let Readers Discover Your Publication’s Personality

“Table saw blade” by Santeri Viinamäki, Creative Commons Attribution-Share Alike 4.0 International license.

At first, I used Paper.li simply as an aggregator of links from all the people I followed. Of course, to an outsider, the group of people I follow looks random. No wonder I am the only regular reader of my first paper. To experiment further, I made another paper about content strategy. I thought that… Continue reading Let Readers Discover Your Publication’s Personality

Content Marketing for Small Businesses

Table centerpiece representing Turkish merchants in conversation photographed at Berlin’s Museum of Decorative Arts by FA2010

Content marketing is the buzzword of the week. Yet, it has always existed: under different names, spread by different means. When a farmer talks with his customers about the compared merits of different crops on the market floor, it is content marketing already. He helps his customers make better sense of the world in a… Continue reading Content Marketing for Small Businesses