Gamification is a very popular term with web product managers these days. It designates the introduction of game mechanics into seemingly unrelated products and processes. With the success of social video games such as Farmville and services such as Foursquare which give you points and badges to reward engagement, social gaming mechanics have arrived in the… Continue reading Inject Gameplay into Your Content
How to Establish a Writing Habit
Writing is the foundation you’ll build your success upon. Believe me. Whether you’re working on a business plan, a marketing kit, looking to start a blog, a newsletter or write an ebook… writing is always the first step.It can be daunting for various reasons. Yet, it’s worth the effort. First, your thinking will get clearer.… Continue reading How to Establish a Writing Habit
Get Started With Web Analytics Without Throwing Your Arms Up
The web is a place for connection and wonder. But it is also a place for measurements, lots of measurements. With all the numbers flying around our heads, web and social analytics tools used to make me throw my arms up in the air. They can tally: how many followers, favourites and RTs you get… Continue reading Get Started With Web Analytics Without Throwing Your Arms Up
Wrap Your Content Around Regular Events
How do you ensure your content flows continuously? Publishing around current events, seasons and holidays are a great place to start. News organizations are masters at this. No example shines brighter than the month of December. Year after year, they run stories about Christmas decorations. More recently, they’ve put a “green” spin to it by… Continue reading Wrap Your Content Around Regular Events
Low cognitive budgets for web projects
A cognitive budget measures the amount of time and attention the stakeholders allocate to various aspects of their business. I am especially interested in the amount willingly given to the website and other web initiatives. Web teams can work around financial constraints. However, when the stakeholder cognitive budget is low and the web team doesn’t… Continue reading Low cognitive budgets for web projects
Puis-je inscrire tous mes contacts à ma newslettre?
Quoi que l’on fasse, il faut résister à la tentation d’ajouter soi-même des noms et des adresses mail à une newslettre. Ces personnes qui n’ont pas donné leur consentement se désinscriront ou pire considéreront vos envois comme du spam et le feront savoir à vos fournisseurs de solution e-mail. C’est sans doute la pire chose… Continue reading Puis-je inscrire tous mes contacts à ma newslettre?
10 steps to live-tweet debates
Live tweeting panels is hard. 140 characters is very little. The main goals when covering an event alone is to testify that the event has taken place and that people following either in-person or on a live stream have gotten something important out of it. This encourages attendance for the next events obviously and raises… Continue reading 10 steps to live-tweet debates
Carousels work great but not for communications
Slideshows or carousels are wonderful. They provide ample space for everything to be on the homepage for weeks. There is no need to hold meetings about the website. All stakeholders think they are getting a fair deal and appropriate amounts of exposure for their content. You may even whisper to yourself that your visitors get a well-rounded… Continue reading Carousels work great but not for communications
Elevator Pitch
I’m flying to Barcelona on Tuesday for a few vacation days before going to Confab Europe 2014. Looking forward to meeting people I admire, I promised myself to write an “about page” for my site and brush up my resume to find a coherent and concise way to introduce myself. I have to marvel at people… Continue reading Elevator Pitch
To humanities graduates seeking employment
Lots of friends I had left behind in university ranks are now considering entering paid employment. Even though unemployment is low in Switzerland, getting a job is still difficult. Transitioning from a liberal arts education into the “workforce” is an especially long ordeal. So I worry… The worst part is fear. Politicians and employer union… Continue reading To humanities graduates seeking employment