Inject Gameplay into Your Content

Gamification is a very popular term with web product managers these days. It designates the introduction of game mechanics into seemingly unrelated products and processes. With the success of social video games such as Farmville and services such as Foursquare which give you points and badges to reward engagement, social gaming mechanics have arrived in the… Continue reading Inject Gameplay into Your Content

How to Establish a Writing Habit

Detail from Princess of Lamballe by Anton Hickel, 1788 at the Liechtenstein Museum, Vienna

Writing is the foundation you’ll build your success upon. Believe me. Whether you’re working on a business plan, a marketing kit, looking to start a blog, a newsletter or write an ebook… writing is always the first step.It can be daunting for various reasons. Yet, it’s worth the effort. First, your thinking will get clearer.… Continue reading How to Establish a Writing Habit

Get Started With Web Analytics Without Throwing Your Arms Up

Detail from "The proportions of men and their secret numbers", 1533 woodcut

The web is a place for connection and wonder. But it is also a place for measurements, lots of measurements. With all the numbers flying around our heads, web and social analytics tools used to make me throw my arms up in the air. They can tally: how many followers, favourites and RTs you get… Continue reading Get Started With Web Analytics Without Throwing Your Arms Up

Wrap Your Content Around Regular Events

How do you ensure your content flows continuously? Publishing around current events, seasons and holidays are a great place to start. News organizations are masters at this. No example shines brighter than the month of December. Year after year, they run stories about Christmas decorations. More recently, they’ve put a “green” spin to it by… Continue reading Wrap Your Content Around Regular Events

Low cognitive budgets for web projects

A cognitive budget measures the amount of time and attention the stakeholders allocate to various aspects of their business. I am especially interested in the amount willingly given to the website and other web initiatives. Web teams can work around financial constraints. However, when the stakeholder cognitive budget is low and the web team doesn’t… Continue reading Low cognitive budgets for web projects

Puis-je inscrire tous mes contacts à ma newslettre?

Quoi que l’on fasse, il faut résister à la tentation d’ajouter soi-même des noms et des adresses mail à une newslettre. Ces personnes qui n’ont pas donné leur consentement se désinscriront ou pire considéreront vos envois comme du spam et le feront savoir à vos fournisseurs de solution e-mail. C’est sans doute la pire chose… Continue reading Puis-je inscrire tous mes contacts à ma newslettre?

Carousels work great but not for communications

Two carousel pigs, hand-made in the late 19th century (Cirkuskarusellen in Gröna Lund, Stockholm) photographed by H. Pellikka

Slideshows or carousels are wonderful. They provide ample space for everything to be on the homepage for weeks. There is no need to hold meetings about the website. All stakeholders think they are getting a fair deal and appropriate amounts of exposure for their content. You may even whisper to yourself that your visitors get a well-rounded… Continue reading Carousels work great but not for communications

Elevator Pitch

I’m flying to Barcelona on Tuesday for a few vacation days before going to Confab Europe 2014. Looking forward to meeting people I admire, I promised myself to write an “about page” for my site and brush up my resume to find a coherent and concise way to introduce myself. I have to marvel at people… Continue reading Elevator Pitch

To humanities graduates seeking employment

Lots of friends I had left behind in university ranks are now considering entering paid employment. Even though unemployment is low in Switzerland, getting a job is still difficult. Transitioning from a liberal arts education into the “workforce” is an especially long ordeal. So I worry… The worst part is fear. Politicians and employer union… Continue reading To humanities graduates seeking employment