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Content Rivers and Information Gluttony
As the festive season was drawing to a close, I –like a large portion of the online population– became concerned about ending the cycle of over-eating. The sense of satiety is easy to numb and hard to get back. It is not only true for food but also for content. Non-physical items can lead to…
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Storytelling lessons from “A Song of Ice And Fire”
Late as I’ve come to George R.R. Martin’s “A Song of Ice And Fire” book series, I can’t put the books down now. They’re well-written and engaging. Engagement is — of course — the paramour of social media. If we can understand how to drive engagement over such long pieces of writing, we will become better online storytellers.…
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Inject Gameplay into Your Content
Gamification is a very popular term with web product managers these days. It designates the introduction of game mechanics into seemingly unrelated products and processes. With the success of social video games such as Farmville and services such as Foursquare which give you points and badges to reward engagement, social gaming mechanics have arrived in the…
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How to Establish a Writing Habit
Writing is the foundation you’ll build your success upon. Believe me. Whether you’re working on a business plan, a marketing kit, looking to start a blog, a newsletter or write an ebook… writing is always the first step.It can be daunting for various reasons. Yet, it’s worth the effort. First, your thinking will get clearer.…
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Get Started With Web Analytics Without Throwing Your Arms Up
The web is a place for connection and wonder. But it is also a place for measurements, lots of measurements. With all the numbers flying around our heads, web and social analytics tools used to make me throw my arms up in the air. They can tally: how many followers, favourites and RTs you get…