Carousels work great but not for communications

Slideshows or carousels are wonderful. They provide ample space for everything to be on the homepage for weeks. There is no need to hold meetings about the website. All stakeholders think they are getting a fair deal and appropriate amounts of exposure for their content. You may even whisper to yourself that your visitors get a well-rounded idea of your organisation’s activities.

Since the space is unlimited in the carousel, it’s free and harmless. There is no need to argue over what’s more important. Everyone in the organisation can just phone the webmaster and order a new slide. Something comes up, the web gal puts an announcement online as fast as she can copy-paste and markup, adds a new slide. Peace is kept. We’re all happy.

Except. Messages don’t get through. Experts have written about the fact that carousels don’t get people to click and take action (a sequence of events otherwise known as “conversion“) and also about how carousels are a nightmare both in terms of search engine optimisation and in terms of your site’s ease of use. If effective communications are a real priority, that should be unacceptable.

Carousels are hurting your organisation. You assume it works without having checked. This creates a huge dead angle: it makes all discussions of web governance and due process irrelevant since everyone can request the creation of homepage content. Your web presence could accomplish so much more. You could rock.

Why do we refuse to? We fear tense discussions and accusations of insubordination. We don’t want everybody yelling in a meeting or, worse, agree and hold grudges. We all love peace but we have to weigh that against our need to get our messages across.

Carousels don’t work. You might be OK with that for peace’s sake. But if you’re convinced yours is an exception, at least, measure it and face the facts.


On inner-life and friendships

Being there for friends and family who have issues with their health – mental or otherwise is not easy. I do care and want to help further. On the one hand, overstepping their boundaries can be uncomfortable for them. On the other, helping without letting their suffering tear you down is challenging. A tore down friend is of little use. If I can learn to help more without wearing out or stepping over lines, I will be a better human. Hence, I am excited by this week’s discussions.

A mind is a delicate thing. My own gives me trouble sometimes. When I lock the door every morning to go to work, I check with one hand then the other. Despite of that, I feel an urge to go back and check again as soon as I turn the corner.

The most severe it ever got was when I was still new at my job and just got into my first flat. I’d check the windows and the stove as well as the door and needed to go back in and start over quite often. I talked about it to friends over dinner after a meetup — got some advice. It lasted a month or two. Thankfully, I am back to checking only the door.

You’d think that the absence of a door or work-related stress would make anxieties disappear. Well. No. They catch up with you pretty fast. I had been on holiday for three days. One morning, turning the corner after leaving my hotel, I heard “I flushed, right?” in my head. I almost burst out laughing on the street at the silliness.

Come on. I worry about the chambermaid liking me? Is that what’s happening? She hasn’t got the time or the energy to give me a single thought. Worrying if people like me. Fearing being rejected. Big on that. Being an anxious pleaser-type weighs on my ability to form and maintain relationships.

The internet and the web afforded me the luxury of staying at my desk and still have friends online.  With the rivers of abuse and harassment overflowing, people are more guarded than ever — with good reasons. Time was, you could form acquaintances and relationships online. I was on ICQ, and Caramail, “The Pretender” and “Dawson’s Creek” fan forums. Went on Jabber and then Twitter — it used to be such an idyllic place. Now, with the climate of rising suspicions, most of the people I follow online seem to no longer assume people’s intentions are good anymore. This barrier to forming acquaintances or friendships online becomes harder to overcome every hour. When I try to overcome them, errors are made — often by me. Misunderstandings occur. It gets strange and nobody’s satisfied.

Erin Kissane wrote a great piece called “Ditching Twitter” about changes in the use of the service and what shall be done to cope. It’s a great read. Perhaps, I’ll start writing e-mails to people I admire again. I used to be less crap at that than I seem to be at getting through to them on Twitter.

Apart from the dramatic changes occurring online, shame as well as the necessity to safeguard a reputation (to remain employed, for example) often stop people from discussing health – especially mental health – issues. One of the benefits of Geek Mental Help Week will be, I hope, to make these discussions even more common. Fortunately, I do have IRL friends with whom to realtalk about inner-life — even though few of them are social media enclined or geeky.

Finding such friends is difficult and requires great deals of courage. Confessions and disclosures are not a currency accepted by all people. Some respond very positively, listen without issuing a judgment and offer their own stories in response. Others do not want to hear of any kind of struggle whatsoever, offer lame advice or, worse, a morale to your story. Attitudes vary widely from individual to individual. You, therefore, have to try and see case by case which can also be awkward and strange. When they go over well, disclosures can bring people together in subtle and new ways. It’s often worth trying.

This is published for #GeekMentalHelp Week, an initiative announced by Andrew Clarke on his website. Authors facing more severe issues have written courageous pieces. I encourage you to read them.

Geek Mental Help Week

On the week of October 27th, we’re going to have a global discussion about mental health in the web industry through magazines, blogs and podcasts. You can read all about Geek Mental Help Week on Andrew Clarke’s website. Our industry is demanding, fast-paced and the fact that we work alone in front of a computer for long stretches of time puts us at risk. I can’t wait to learn more about how to help others even as I face my own mild anxiety.

If you have something to say about mental health and/or help, consider publishing your thoughts during the week of October 27th.