Catégorie : Copywriting
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Refaire mon site internet
Au fil du temps, un site internet peut se retrouver négligé, ne plus être à jour, ou simplement devenir inefficace à cause de changements dans votre offre, votre stratégie ou celles de vos concurrents. Refaire son site internet ne veut pas forcément dire recommencer à zéro. Parfois, lui prêter une attention nouvelle et faire quelques […]
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Context-free content: new challenges for publishers
Publishers used to control the way content was experienced. Designers read and put content in tailored layouts. Content was produced and laid out for consumption on paper and later on desktop computers. The experience could be controlled but the content landscape is changing. First, an ever expanding portion of audiences access content through mobile devices. […]
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Storytelling lessons from “A Song of Ice And Fire”
Late as I’ve come to George R.R. Martin’s “A Song of Ice And Fire” book series, I can’t put the books down now. They’re well-written and engaging. Engagement is — of course — the paramour of social media. If we can understand how to drive engagement over such long pieces of writing, we will become better online storytellers. […]
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How to Establish a Writing Habit
Writing is the foundation you’ll build your success upon. Believe me. Whether you’re working on a business plan, a marketing kit, looking to start a blog, a newsletter or write an ebook… writing is always the first step.It can be daunting for various reasons. Yet, it’s worth the effort. First, your thinking will get clearer. […]
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Report and Curate With the Same Passion
Recently, I wrote about the focus on original reporting that online magazines such as Salon.com and Gawker have decided to develop. According to this article by David Skok, these changes in editorial strategies are normal and have historical precedents: TIME magazine went through a similar transformation.Skok, therefore, concludes that “the aggregators of today will be the […]
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Comment structurer un récit?
Je me suis lancé dans un projet de fiction, ce mois-ci. J’essaie de suivre le rythme de NaNoWriMo (1700 mots/jour). Malheureusement, je suis encore bien en dessous. Peut-être à cause du fait que j’explore l’histoire sans avoir établi de plan. Pour en avoir le coeur net, quelques-unes de mes séances d’écriture ont été utilisée pour […]