At first, I used Paper.li simply as an aggregator of links from all the people I followed. Of course, to an outsider, the group of people I follow looks random. No wonder I am the only regular reader of my first paper. To experiment further, I made another paper about content strategy. I thought that… Continue reading Let Readers Discover Your Publication’s Personality
Tag: Editorial strategy
Wrap Your Content Around Regular Events
How do you ensure your content flows continuously? Publishing around current events, seasons and holidays are a great place to start. News organizations are masters at this. No example shines brighter than the month of December. Year after year, they run stories about Christmas decorations. More recently, they’ve put a “green” spin to it by… Continue reading Wrap Your Content Around Regular Events