Catégorie : Social Media
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Event promoting tweets require forethought, time and a well staffed team
Many event organisers want high-level promotion to raise attendance. They often turn to social media to promote. The tweet below is densely packed with information about « Content Marketing World 2016 ». It is designed to entice the @CMIContent account’s followers to register for the conference but also to encourage the featured speaker to promote their talk. […]
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How To Share Online Without Worrying About Reputation
Our beloved internet never sleeps, never forgets. Worse, people often don’t understand our intents or make wrong assumptions about us. We may assume a curator approves of the content of every article he shares, for example. As a beginner on the web, I’ve been misled like this myself. Or, we may make mistakes with the […]
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Use the Editor’s Note to Tell Your Paper’s Story
Curators show who they are by exposing what they care about, what they consider worthy of other people’s attention. We use stories as currency in the attention economy: picking the best of them and passing them along.We manage a platform of stories. Yet, it seems we’re not storytellers ourselves. Or when we are, we separate […]
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Presenting Pearls: Stakes of Content Discovery
Users of fast growing services face challenges discovering relevant content. To address these challenges is hard because relevance is an ever evolving concept which depends on the context. When the user has a clear goal or specific question, relevance is straight forward: that’s how we got search engines. But it is less obvious to address […]
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How to Select Only What You Need and Leave the Rest
“Information Gluttony”, a previous post, provoked interesting reactions among social media enthusiasts and editors. The need to become more picky is widely felt. Jan Gordon wrote: I think this is most important for all of us, continually refining our ability to select only what we need and leave the rest. Today everyone is a publisher and […]
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The limits of automation and the curator’s role
Frank posted earlier about Popping the Filter Bubble, arguing that there wasn’t a real problem. Although, as he argues, the concerns about the filter bubble are framed as a conflict to sell the idea, it doesn’t mean the filter bubble is not a real and potentially problematic phenomenon. As he shows using the example of […]
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Report and Curate With the Same Passion
Recently, I wrote about the focus on original reporting that online magazines such as Salon.com and Gawker have decided to develop. According to this article by David Skok, these changes in editorial strategies are normal and have historical precedents: TIME magazine went through a similar transformation.Skok, therefore, concludes that “the aggregators of today will be the […]
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On or Off? How to Make Comments Work for You
I was prompted to think about the costs and value of comments after reading a post about the latest changes made to Gawker’s comment management system in which Nick Denton, founder of Gawker Media, laments the poor state of comments sections. Engagement is difficult to get and even more difficult to keep. Whether you get no comments at all […]
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10 steps to live-tweet debates
Live tweeting panels is hard. 140 characters is very little. The main goals when covering an event alone is to testify that the event has taken place and that people following either in-person or on a live stream have gotten something important out of it. This encourages attendance for the next events obviously and raises […]