Catégorie : Content Strategy
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Low cognitive budgets for web projects
A cognitive budget measures the amount of time and attention the stakeholders allocate to various aspects of their business. I am especially interested in the amount willingly given to the website and other web initiatives. Web teams can work around financial constraints. However, when the stakeholder cognitive budget is low and the web team doesn’t…
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Carousels work great but not for communications
Slideshows or carousels are wonderful. They provide ample space for everything to be on the homepage for weeks. There is no need to hold meetings about the website. All stakeholders think they are getting a fair deal and appropriate amounts of exposure for their content. You may even whisper to yourself that your visitors get a well-rounded…
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Quelques questions à se poser au delà du choix d’un CMS
Un jour, dans une librairie informatique, une femme s’approche du rayon consacré au web. Hésitante, elle s’approche du libraire et lui dit: «Bonjour, je suis secrétaire dans une petite association et on m’a chargée de créer un site web. Je ne sais pas quel logiciel choisir». Le rayon devant elle était rempli de livre avec…