News and Links in Bulk, 2018-03-10

Small b blogging by Tom Critchlow (via Kevin Marks). This blog post reminds us once again that blogging is valuable whether you attract a sizeable audience or not. It encourages us to forego the click bait tactics of major publication to address people in a genuine fashion.

The Magazine Interview: the American Gods and Coraline author Neil Gaiman (via Neil Gaiman ). Look past the click-bait headline (not reproduced here) if you find it within you. It’s a great interview.

First sustainable Lego pieces to go on sale (via Alice Bell). Pieces such as leaves, bushes and trees will be made entirely from plant-based plastic. That’s interesting and encouraging. Though it sounds a little green-washy if they actually stop there. Which I’m sure they won’t. I want to believe.

The most powerful words are often not searched for by Gerry McGovern is a great read. Promoting findability through search engine optimization is one thing. However, the words people search are utilitarian. They often carry negative connotations which affect conversions. Be careful with the words.

How to persuade a robot that you should get the job talks about the use of AI to sift through resumes. Job candidates are often herded through dehumanizing processes. These technologies aim to learn from successful employees’ profiles to hire more of the same kind of employee. It begs the question “How does your HR system measure employee success?”. It also actively undermines diversity and hinders culture change in companies. At the same time, we say companies must be constantly evolving and nimble to win on competitive markets. Weird.