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Elevator Pitch

I’m flying to Barcelona on Tuesday for a few vacation days before going to Confab Europe 2014. Looking forward to meeting people I admire, I promised myself to write an “about page” for my site and brush up my resume to find a coherent and concise way to introduce myself.
I have to marvel at people who always could narrow their roles to a single job title — I struggle with that. And it is a problem in conferences and other events. I, either, do too many things or am reluctant to accept a single label. We all do what projects require — don’t we? But it’s an unhelpful answer. Whispering “I am called webmaster, an anachronism, from eons past. I do… everything” is too theatrical, not much more useful and increasingly inaccurate. “Jack-of-all-trades” does have negative connotations.
Hence, I devoted last week-end to taking my own advice and return to my “Skills and Professional History Assessment”. It is a magical document which I periodically update to keep professional anxieties at bay. According to this inventory of my present skills and responsibilities, I do CMS customization, copy writing, editing and social media community management on various projects. Now I just have to memorize that and say it clearly 🙂
What this also tells me is that I am indeed focusing more and more on content management. It is good news. What is still lacking is the strategy and organisational change part. Small team, huge organisation — learning a lot every day. If I keep at it, it will come.